The Effect of Hyper-personalization Applications on Consumer's Continuation to Online Interaction Behavior

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Başimi Holzer Ş., Alptekin N.

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.26, no.2, pp.1-41, 2025 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 26 Issue: 2
• Publication Date: 2025
• Doi Number: 10.53443/anadoluibfd.1532705
• Journal Name: Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.1-41
• Anadolu University Affiliated: Yes