ADVERTISING ENGAGEMENT: CONCEPTUALIZATION, SCALE DEVELOPMENTAND VALIDATION

Akarsu H., Sever N. S.

FONSECA, JOURNAL OF COMMUNICATION, vol.26, pp.283-301, 2023 (ESCI, Scopus)

  • Publication Type: Article / Article
  • Volume: 26
  • Publication Date: 2023
  • Doi Number: 10.14201/fjc202326
  • Journal Name: FONSECA, JOURNAL OF COMMUNICATION
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, Communication & Mass Media Index, Linguistics & Language Behavior Abstracts, Directory of Open Access Journals, DIALNET
  • Page Numbers: pp.283-301
  • Anadolu University Affiliated: Yes