ADVERTISING ENGAGEMENT: CONCEPTUALIZATION, SCALE DEVELOPMENTAND VALIDATION
Copy For Citation
Akarsu H., Sever N. S.
FONSECA, JOURNAL OF COMMUNICATION, vol.26, pp.283-301, 2023 (ESCI)
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Publication Type:
Article / Article
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Volume:
26
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Publication Date:
2023
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Doi Number:
10.14201/fjc202326
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Journal Name:
FONSECA, JOURNAL OF COMMUNICATION
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Journal Indexes:
Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, Communication & Mass Media Index, Linguistics & Language Behavior Abstracts, Directory of Open Access Journals, DIALNET
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Page Numbers:
pp.283-301
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Anadolu University Affiliated:
Yes