Bibliometrics, which deals with determining the characteristics of publications in a discipline with quantitative analysis, is widely used in tourism marketing. Based on the assumption that the literature lacks comprehensive and up to date studies which examine specific characteristics and structure of tourism marketing literature with bibliometrics laws, this study aims to determine bibliometric characteristics of articles about tourism marketing published in Turkish between 2000 and 2010 and also make an analysis of citations made to articles in these studies. For this purpose, 286 peer-review articles were examined in terms of bibliometric characteristics and 4048 citations were analysed with citation analysis. Findings show that journal articles rank the first among the other types of sources and sources written in foreign language are preferred more than domestic sources. Within the articles in the sample, distribution of article citations to journals fits Bradford's Law of Scattering but distribution of authors does not fit Lotka's Law. Also, the mean half life of all articles published in tourism marketing literature is seven years.