CONFUSION AND/OR EMPOWERMENT: THE IMPACT OF ONLINE PRODUCT REVIEWS AND RECOMMENDATIONS ON CONSUMER DECISION MAKING

ÖZATA F. Z.

2nd Annual EuroMed Conference of the EuroMed-Academy-of-Business, Salerno, Italy, 26 - 28 October 2009, pp.2044-2045, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Salerno
  • Country: Italy
  • Page Numbers: pp.2044-2045
  • Keywords: Online Consumer Review, Word-of-Mouth, Online Information Search, Consumer Confusion, Information Overload
  • Anadolu University Affiliated: Yes