The Third-Person Perception of Sex Appeals on Hedonic and Utilitarian Product Ads - The Role of Public Exposure to Sexual Stimuli

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EKİCİ N., ERDOĞAN B. Z., Basil M.

2018 Global Marketing Conference at Tokyo Proceedings, Tokyo, Japan, 10 - 15 July 2018, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Tokyo
• Country: Japan
• Anadolu University Affiliated: Yes