The Third-Person Perception of Sex Appeals on Hedonic and Utilitarian Product Ads - The Role of Public Exposure to Sexual Stimuli

EKİCİ N., ERDOĞAN B. Z., Basil M.

2018 Global Marketing Conference at Tokyo Proceedings, Tokyo, Japan, 10 - 15 July 2018

  • Publication Type: Conference Paper / Full Text
  • City: Tokyo
  • Country: Japan
  • Anadolu University Affiliated: Yes