Akademik Veri Yönetim Sistemi
Journal of gastronomy, hospitality and travel (Online), cilt.5, sa.4, ss.1381-1397, 2022 (Hakemli Dergi)
The purpose of this study is to research the impact of destination branding in health tourism on the sustainable socio-economic
development. In order to achieve the aim of the study, 12 scale items measuring the perceptions of tourists about the destination
were determined and a survey was conducted with 864 tourists visiting Pamukkale and Balçova health tourism destinations by using
the convenience sampling method. The data obtained from the survey were analyzed with the Mann Whitney U Test using SPSS
24 package program in terms of whether there is a statistically significant difference between the brand values of the two
destinations. On the other hand, the data on the sustainable socio-economic development levels of the destinations (net migration
rate, GDP per capita, the percentage of population connected to a wastewater treatment, the percentage of the population connected
to sewage and total age dependency ratio variables) were obtained from TUIK. And these data were analyzed with the Independent
Sample t-Test using SPSS 24 package program and they were tested whether there is a statistically significant difference between
the sustainable socio-economic development levels of the destinations. The findings obtained from the research revealed that
destination branding in health tourism has a positive effect on the sustainable socio-economic development in terms of the variables
of net migration rate, GDP per capita, the percentage of the population connected to a wastewater treatment, the percentage of the
population connected to sewage and total age dependency ratio.