The Effect of Country Image on Behavioral Intentions: Parallel Mediation Effects of Product and Service Quality

İZMİR O., EROĞLU HALL E., SEVİM N.

Pazarlama ve Pazarlama Araştırmaları Dergisi, vol.16, no.1, pp.165-190, 2023 (TRDizin)

• Publication Type: Article / Article
• Volume: 16 Issue: 1
• Publication Date: 2023
• Doi Number: 10.15659/ppad.16.1.
• Journal Name: Pazarlama ve Pazarlama Araştırmaları Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.165-190
• Anadolu University Affiliated: Yes