Sustainable Practices and Customer Value in Aviation: Customer Dominant Logic Perspective

Çolak H.

in: Sustainable Marketing Practices in the Aviation Industry, BAKIR MAHMUT, Editor, IGI Global Scientific Publishing, Pennsylvania, pp.435-602, 2025

• Publication Type: Book Chapter / Chapter Research Book
• Publication Date: 2025
• Publisher: IGI Global Scientific Publishing
• City: Pennsylvania
• Page Numbers: pp.435-602
• Editors: BAKIR MAHMUT, Editor
• Anadolu University Affiliated: Yes