Sustainable Practices and Customer Value in Aviation: Customer Dominant Logic Perspective


ÇOLAK H.

in: Sustainable Marketing Practices in the Aviation Industry, BAKIR MAHMUT, Editor, IGI Global Scientific Publishing, Hershey, pp.435-602, 2024

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2024
  • Publisher: IGI Global Scientific Publishing
  • City: Hershey
  • Page Numbers: pp.435-602
  • Editors: BAKIR MAHMUT, Editor
  • Anadolu University Affiliated: Yes