Sustainable Practices and Customer Value in Aviation: Customer Dominant Logic Perspective
in: Sustainable Marketing Practices in the Aviation Industry, BAKIR MAHMUT, Editor, IGI Global Scientific Publishing, Pennsylvania, pp.435-602, 2025
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2025
- Publisher: IGI Global Scientific Publishing
- City: Pennsylvania
- Page Numbers: pp.435-602
- Editors: BAKIR MAHMUT, Editor
- Anadolu University Affiliated: Yes