Sosyoekonomik değer aracılığıyla NFT satın alma niyetini anlamak

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Elciyar K., Satılmış G.

VIVAT ACADEMIA, cilt.160, ss.1-31, 2026 (ESCI)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 160
  • Basım Tarihi: 2026
  • Doi Numarası: 10.15178/va.2027.160.e1733
  • Dergi Adı: VIVAT ACADEMIA
  • Derginin Tarandığı İndeksler: EBSCO Communication Source, Latin America & Iberia Database (ProQuest), Communication Source (EBSCO), Technology Collection (ProQuest), Aerospace Database, Emerging Sources Citation Index (ESCI), Fuente Academica Plus, MLA - Modern Language Association Database, Directory of Open Access Journals, DIALNET, MLA International Bibliography
  • Sayfa Sayıları: ss.1-31
  • Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
  • Anadolu Üniversitesi Adresli: Evet

Özet

Introduction: The aim of this research is to examine the antecedents of perceived socio-economic value in NFTs (non-fungible tokens) and the relationship between socio-economic value and intention to purchase NFTs. Drawing on the Theory of Consumption Value (TCV), we propose that perceived scarcity, perceived uniqueness, and perceived affordability are associated with individuals’ perceptions of socio-