Marka Mesajlarında Duygusal Zeka ve Empati: Ikea Örneği


Tuna Y.

Marka Sempozyumu, Gaziantep, Turkey, 12 - 14 April 2005, pp.237-243, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Gaziantep
  • Country: Turkey
  • Page Numbers: pp.237-243
  • Anadolu University Affiliated: Yes