“ETKİLEYİCİ PAZARLAMADA PARASOSYAL ETKİLEŞİM VE FENOMEN GÜVENİLİRLİĞİNİN SATIN ALMA NİYETİNE ETKİSİ: TİKTOK TAKİPÇİLERİ ÜZERİNE BİR ÇALIŞMA”

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Özer Canarslan N., Mohaby M. T.

ICHEAS 8th International Conference On Humanity and Social Sciences, Rome, Italy, 15 - 17 November 2024, pp.1-8, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Rome
• Country: Italy
• Page Numbers: pp.1-8
• Anadolu University Affiliated: Yes