LEISURE STUDIES, vol.41, no.3, pp.389-404, 2022 (SSCI)
Article / Article
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Special interest group, leisure and recreational community, cycling, neo-tribe, cohesion, netnography, BEHAVIOR, TRANSLATION, HOSPITALITY, MOTIVATION, TOURISTS
Anadolu University Affiliated:
People come together and create new communities around their special interests. Although the members of these communities, defined as neo-tribes, have highly individualistic, fluid and reflexive identities, they share 'an intense sense of us', in other words, cohesion. This study presents a netnographic examination of two different cycling communities in Turkey to explain the concept of cohesion in neo-tribes. The results of the study indicate that the neo-tribe members express their cohesion under the themes of acting together, entertaining together, collaboration, appreciation, shared values and shared concerns. This study allows for a better understanding of the cycling community and provides important insights to developing cycling for leisure, recreation and tourism purposes.