#IUseTwitterBecause: content analytic study of a trending topic in Twitter

Dindar M., DULKADİR YAMAN N.

INFORMATION TECHNOLOGY & PEOPLE, vol.31, no.1, pp.256-277, 2018 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 31 Issue: 1
  • Publication Date: 2018
  • Doi Number: 10.1108/itp-02-2017-0029
  • Journal Name: INFORMATION TECHNOLOGY & PEOPLE
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.256-277
  • Keywords: Technology adoption, Social networks, Content analysis, Diffusion theory, Diffusion of innovations, Information society, User satisfaction, Uses and gratifications, SOCIAL NETWORKING SITES, MEDIA USE, USER ACCEPTANCE, SELF-DISCLOSURE, GRATIFICATIONS, FACEBOOK, POLITICS, ONLINE, PEOPLE, PARTICIPATION
  • Anadolu University Affiliated: No

Abstract

Purpose - The purpose of this paper is to propose a robust framework for assessing motivations to use Twitter. Drawing on previous studies, diffusion of innovations, unified theory of acceptance and use of technology, and uses and gratifications frameworks were incorporated to capture the variety in Twitter gratifications.