#IUseTwitterBecause: content analytic study of a trending topic in Twitter
INFORMATION TECHNOLOGY & PEOPLE, cilt.31, sa.1, ss.256-277, 2018 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 31 Sayı: 1
- Basım Tarihi: 2018
- Doi Numarası: 10.1108/itp-02-2017-0029
- Dergi Adı: INFORMATION TECHNOLOGY & PEOPLE
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
- Sayfa Sayıları: ss.256-277
- Anahtar Kelimeler: Technology adoption, Social networks, Content analysis, Diffusion theory, Diffusion of innovations, Information society, User satisfaction, Uses and gratifications, SOCIAL NETWORKING SITES, MEDIA USE, USER ACCEPTANCE, SELF-DISCLOSURE, GRATIFICATIONS, FACEBOOK, POLITICS, ONLINE, PEOPLE, PARTICIPATION
- Anadolu Üniversitesi Adresli: Hayır
Özet
Purpose - The purpose of this paper is to propose a robust framework for assessing motivations to use Twitter. Drawing on previous studies, diffusion of innovations, unified theory of acceptance and use of technology, and uses and gratifications frameworks were incorporated to capture the variety in Twitter gratifications.