Reklamda Oyunbozanlar: Advergame versus Anti-Advergame

ÖZKAN KUTLU T.

in: Yeni Nesil Reklamcılık, Kutlu, Ömer, Editor, Detay Yayıncılık, Ankara, pp.105-125, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Detay Yayıncılık
  • City: Ankara
  • Page Numbers: pp.105-125
  • Editors: Kutlu, Ömer, Editor
  • Anadolu University Affiliated: Yes