The Role of Humor in Successful Meme Marketing Campaigns: The Case Of Ryanair

Bilecen O., Özer Canarslan N.

INTERNATIONAL ASIAN CONGRESS ON CONTEMPORARY SCIENCES – VIII, Aksaray, Turkey, 05 May 2023, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.5281/zenodo.8017754
  • City: Aksaray
  • Country: Turkey
  • Anadolu University Affiliated: Yes