The Role of Humor in Successful Meme Marketing Campaigns: The Case Of Ryanair


Bilecen O., ÖZER CANARSLAN N.

INTERNATIONAL ASIAN CONGRESS ON CONTEMPORARY SCIENCES – VIII, Turkey, 05 May 2023

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.5281/zenodo.8017754
  • Country: Turkey
  • Anadolu University Affiliated: Yes