The Role of Humor in Successful Meme Marketing Campaigns: The Case Of Ryanair

Bilecen O., Özer Canarslan N.

INTERNATIONAL ASIAN CONGRESS ON CONTEMPORARY SCIENCES – VIII, Aksaray, Turkey, 05 May 2023, (Full Text)

• Publication Type: Conference Paper / Full Text
• Doi Number: 10.5281/zenodo.8017754
• City: Aksaray
• Country: Turkey
• Open Archive Collection: AVESIS Open Access Collection
• Anadolu University Affiliated: Yes