The Transformation of Unique Turkish Cultural Symbols into Emoji: A Study of Cultural Symbols in Digital Communications

Sener G., ATAR G. M.

ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, sa.53, ss.189-209, 2017 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Basım Tarihi: 2017
  • Doi Numarası: 10.17064/iuifd.364939
  • Dergi Adı: ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.189-209
  • Anahtar Kelimeler: Localized/national emoji, symbolic communication, glocal marketing
  • Anadolu Üniversitesi Adresli: Evet

Özet

In this digitized age of speed and communication, the modern individual prefers short and concise messages, refrains from long messages, and even balks at the thought of reading lengthy texts. Our attention is now directed toward the use of symbols as shortcuts for text. Today we are experiencing the age of interaction rather than of communication, and the individuals of this age who think and talk digitally have a completely new common language in which to express themselves: emoji.