Anticipatory nostalgia and pro-environmental tourist behavioral intentions: the role of anxiety, empathy, and linguistic relativity
JOURNAL OF SUSTAINABLE TOURISM, cilt.34, sa.7, ss.1998-2030, 2026 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 34 Sayı: 7
- Basım Tarihi: 2026
- Doi Numarası: 10.1080/09669582.2025.2577157
- Dergi Adı: JOURNAL OF SUSTAINABLE TOURISM
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Geobase, Hospitality & Tourism Complete, Hospitality & Tourism Index, Public Affairs Index
- Sayfa Sayıları: ss.1998-2030
- Anahtar Kelimeler: Anticipatory nostalgia, artificial intelligence, linguistic relativity, pro-environmental behavior, sustainability, temporal perspective
- Anadolu Üniversitesi Adresli: Evet
Özet
As climate change threatens many destinations, understanding the drivers of pro-environmental tourist behavior is critical for effective mitigation. This study investigates how anticipatory nostalgia, a longing for the present before it is lost, can shape tourists' pro-environmental behavioral intentions in the context of Venice. Using a mixed-methods design with AI-generated visual and textual stimuli, we test a moderated mediation model examining the roles of anxiety, empathy, and linguistic relativity. Findings reveal that the effect of anticipatory nostalgia on pro-environmental behavioral intentions is fully and sequentially mediated through anxiety and empathy. This entire mechanism is moderated by language, proving stronger for speakers of a weak future-time reference language (Mandarin) compared to speakers of a strong(er) one (German). Theoretically, the study highlights anticipatory nostalgia as a potential determinant of pro-environmental behavioral intentions in tourism. Practically, it provides recommendations for destination managers to design culturally tailored marketing and communication strategies that can build upon future-oriented tourist emotions to promote environmentally sustainable behavior.