How to Capture the Virtual World’s Online Brand Loyalists


BAŞAR E. E.

in: The Virtual World and Marketing, Başar Enes Emre, Erciş Aysel, Ünal Sevtap, Editor, Cambridge Scholar Publishing, Newcastle upon Tyne, pp.227-235, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: Cambridge Scholar Publishing
  • City: Newcastle upon Tyne
  • Page Numbers: pp.227-235
  • Editors: Başar Enes Emre, Erciş Aysel, Ünal Sevtap, Editor
  • Anadolu University Affiliated: No