How to Capture the Virtual World’s Online Brand Loyalists
in: The Virtual World and Marketing, Başar Enes Emre, Erciş Aysel, Ünal Sevtap, Editor, Cambridge Scholar Publishing, Newcastle upon Tyne, pp.227-235, 2018
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2018
- Publisher: Cambridge Scholar Publishing
- City: Newcastle upon Tyne
- Page Numbers: pp.227-235
- Editors: Başar Enes Emre, Erciş Aysel, Ünal Sevtap, Editor
- Anadolu University Affiliated: No