Enforcing Brands to Be More Sustainable: The Power of Online Consumer Reviews


Ağlargöz F.

in: Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science, Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, Sathyaprakash Balaji Makam, Lim Weng Marc, Editor, Routledge, London/New York , Florida, pp.387-413, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: Routledge, London/New York 
  • City: Florida
  • Page Numbers: pp.387-413
  • Editors: Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, Sathyaprakash Balaji Makam, Lim Weng Marc, Editor
  • Anadolu University Affiliated: Yes