Chapter 9 The Role of Destination Anthropomorphism in Destination Promotion and Marketing
in: Theories and Practices in Tourism, Marketing and Management, YAZICIOĞLU İRFAN, IŞIN ALPER, YAYLA ÖZGÜR, OĞAN YENER, YALÇIN EREN, Editor, Peter lang, Berlin, pp.113-121, 2024
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2024
- Publisher: Peter lang
- City: Berlin
- Page Numbers: pp.113-121
- Editors: YAZICIOĞLU İRFAN, IŞIN ALPER, YAYLA ÖZGÜR, OĞAN YENER, YALÇIN EREN, Editor
- Anadolu University Affiliated: Yes