Chapter 9 The Role of Destination Anthropomorphism in Destination Promotion and Marketing


AKSÖZ E. O., KAYAN ÜRGÜN G.

in: Theories and Practices in Tourism, Marketing and Management, YAZICIOĞLU İRFAN, IŞIN ALPER, YAYLA ÖZGÜR, OĞAN YENER, YALÇIN EREN, Editor, Peter lang, Berlin, pp.113-121, 2024

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2024
  • Publisher: Peter lang
  • City: Berlin
  • Page Numbers: pp.113-121
  • Editors: YAZICIOĞLU İRFAN, IŞIN ALPER, YAYLA ÖZGÜR, OĞAN YENER, YALÇIN EREN, Editor
  • Anadolu University Affiliated: Yes