Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, vol.17, no.4, pp.393-406, 2010 (SSCI, Scopus)
- Publication Type: Article / Article
- Volume: 17 Issue: 4
- Publication Date: 2010
- Doi Number: 10.1108/13527601011086595
- Journal Name: CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL
- Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
- Page Numbers: pp.393-406
- Keywords: Ethnocentrism, Country of origin, Turkey, Consumer behaviour, PREFERENCES
- Anadolu University Affiliated: No
Abstract
Purpose The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables.