Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products

ERDOĞAN B. Z., Uzkurt C.

CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, vol.17, no.4, pp.393-406, 2010 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 17 Issue: 4
  • Publication Date: 2010
  • Doi Number: 10.1108/13527601011086595
  • Journal Name: CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.393-406
  • Keywords: Ethnocentrism, Country of origin, Turkey, Consumer behaviour, PREFERENCES
  • Anadolu University Affiliated: No

Abstract

Purpose The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables.