CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, vol.17, no.4, pp.393-406, 2010 (SSCI)
Article / Article
CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL
Social Sciences Citation Index (SSCI), Scopus
Ethnocentrism, Country of origin, Turkey, Consumer behaviour, PREFERENCES
Anadolu University Affiliated:
Purpose The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables.