Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products

ERDOĞAN B. Z., Uzkurt C.

CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, cilt.17, sa.4, ss.393-406, 2010 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 17 Sayı: 4
  • Basım Tarihi: 2010
  • Doi Numarası: 10.1108/13527601011086595
  • Dergi Adı: CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.393-406
  • Anahtar Kelimeler: Ethnocentrism, Country of origin, Turkey, Consumer behaviour, PREFERENCES
  • Anadolu Üniversitesi Adresli: Hayır

Özet

Purpose The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables.