COMPARING NON-USERS, MODERATE USERS AND HIGH USERS OF SELF-SERVICE TECHNOLOGIES IN AN EMERGING ECONOMY

Ozturk S., Kiygi S., Urper C., Ozgur U.

World Marketing Congress / Cultural Perspectives in Marketing Conference, Louisiana, United States Of America, 28 August - 01 September 2012, pp.138-142, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Louisiana
  • Country: United States Of America
  • Page Numbers: pp.138-142
  • Anadolu University Affiliated: Yes