Yeni Kurumsal Kuram ve Pazarlama

ERDOĞAN B. Z., Kocaman R.

in: Bilim Olarak Pazarlama, Bayram Zafer Erdoğan, Editor, Beta, İstanbul, pp.305-323, 2021

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2021
  • Publisher: Beta
  • City: İstanbul
  • Page Numbers: pp.305-323
  • Editors: Bayram Zafer Erdoğan, Editor
  • Anadolu University Affiliated: Yes