Rebranding
in: Fire Your Brands, M. Bora Alçı,Güven Borça,Şule Kutlay, Editor, Media Cat Kitapları, İstanbul, pp.99-114, 2016
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2016
- Publisher: Media Cat Kitapları
- City: İstanbul
- Page Numbers: pp.99-114
- Editors: M. Bora Alçı,Güven Borça,Şule Kutlay, Editor
- Anadolu University Affiliated: Yes