Quality Perception of the 2012 World Indoor Athletics Championships

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ŞİMŞEK K. Y.

JOURNAL OF HUMAN KINETICS, vol.54, no.1, pp.181-194, 2016 (SCI-Expanded) identifier identifier identifier

  • Publication Type: Article / Article
  • Volume: 54 Issue: 1
  • Publication Date: 2016
  • Doi Number: 10.1515/hukin-2016-0051
  • Journal Name: JOURNAL OF HUMAN KINETICS
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.181-194
  • Keywords: event quality, spectator, service quality, SERVICE QUALITY, CUSTOMER SATISFACTION
  • Anadolu University Affiliated: Yes

Abstract

The objective of this study was to compare the views of spectators concerning the quality perception of the World Indoor Athletics Championships. The study group consisted of 568 spectators who watched the events. A measurement scale of event quality in spectator sports (SEQSS) developed by Ko et al. (2011) was used as a data collection tool in the study. In order to determine the views of the spectators concerning the quality of the Indoor Athletics Championships, the dimensions constituting the scale were compared according to the demographic features of the sample group. As a consequence, important differences in most of the dimensions of the scale were revealed with respect to the demographic data of the subjects. The most relevant finding of the study is that the dimension of "physical environment quality", which is one of the dimensions constituting the event quality, differed significantly in all comparisons that were made according to demographic features.