Strategies that work - the case of an e-retailer in an emerging market
INTERNATIONAL JOURNAL OF EMERGING MARKETS, cilt.2, sa.4, ss.395-405, 2007 (ESCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 2 Sayı: 4
- Basım Tarihi: 2007
- Doi Numarası: 10.1108/17468800710824536
- Dergi Adı: INTERNATIONAL JOURNAL OF EMERGING MARKETS
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
- Sayfa Sayıları: ss.395-405
- Anahtar Kelimeler: Electronic commerce, Internet, Retailing, Small to medium-sized enterprises, Emerging markets, Turkey, COMMERCE
- Anadolu Üniversitesi Adresli: Evet
Özet
Purpose - The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy.