Strategies that work - the case of an e-retailer in an emerging market

Polatoglu V. N.

INTERNATIONAL JOURNAL OF EMERGING MARKETS, vol.2, no.4, pp.395-405, 2007 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 2 Issue: 4
  • Publication Date: 2007
  • Doi Number: 10.1108/17468800710824536
  • Journal Name: INTERNATIONAL JOURNAL OF EMERGING MARKETS
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.395-405
  • Keywords: Electronic commerce, Internet, Retailing, Small to medium-sized enterprises, Emerging markets, Turkey, COMMERCE
  • Anadolu University Affiliated: Yes

Abstract

Purpose - The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy.