Strategies that work - the case of an e-retailer in an emerging market

Polatoglu V. N.

INTERNATIONAL JOURNAL OF EMERGING MARKETS, cilt.2, sa.4, ss.395-405, 2007 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 2 Sayı: 4
  • Basım Tarihi: 2007
  • Doi Numarası: 10.1108/17468800710824536
  • Dergi Adı: INTERNATIONAL JOURNAL OF EMERGING MARKETS
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.395-405
  • Anahtar Kelimeler: Electronic commerce, Internet, Retailing, Small to medium-sized enterprises, Emerging markets, Turkey, COMMERCE
  • Anadolu Üniversitesi Adresli: Evet

Özet

Purpose - The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy.