INTERNATIONAL JOURNAL OF EMERGING MARKETS, vol.2, no.4, pp.395-405, 2007 (ESCI)
Article / Article
INTERNATIONAL JOURNAL OF EMERGING MARKETS
Emerging Sources Citation Index (ESCI), Scopus
Electronic commerce, Internet, Retailing, Small to medium-sized enterprises, Emerging markets, Turkey, COMMERCE
Anadolu University Affiliated:
Purpose - The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy.