Strategies that work - the case of an e-retailer in an emerging market
INTERNATIONAL JOURNAL OF EMERGING MARKETS, vol.2, no.4, pp.395-405, 2007 (ESCI, Scopus)
- Publication Type: Article / Article
- Volume: 2 Issue: 4
- Publication Date: 2007
- Doi Number: 10.1108/17468800710824536
- Journal Name: INTERNATIONAL JOURNAL OF EMERGING MARKETS
- Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
- Page Numbers: pp.395-405
- Keywords: Electronic commerce, Internet, Retailing, Small to medium-sized enterprises, Emerging markets, Turkey, COMMERCE
- Anadolu University Affiliated: Yes
Abstract
Purpose - The objective of this paper is to identify, analyze and discuss successful strategies and approaches taken by a small retailer with internet storefront in an emerging market economy.