Is There Any Connection Relation Between Ad Creativity and Old Brain Analyzing Awarded Advertisements through Neuromarketing

TOPUZ SAVAŞ A., ŞENER G.

The İnaugural European Business and Management Conference EBMC 2014, Brighton, England, 3 - 06 July 2014

  • Publication Type: Conference Paper / Full Text
  • City: Brighton
  • Country: England
  • Anadolu University Affiliated: Yes