The nature of corporate reputation and the measurement of reputation components An emprical study within a hospital

Satir C.

CORPORATE COMMUNICATIONS, vol.11, no.1, pp.56-64, 2006 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 11 Issue: 1
  • Publication Date: 2006
  • Doi Number: 10.1108/13563280610643552
  • Journal Name: CORPORATE COMMUNICATIONS
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.56-64
  • Keywords: Corporate governance, Private hospitals, Turkey
  • Anadolu University Affiliated: Yes

Abstract

Purpose - The purpose of this paper is to assess whether corporate reputation can be analyzed or not with the present impressions related to "service quality that the customers have observed during the corporate's developing process", "communication", "experiences based on past actions", "responsibility towards society and enviroment" and "trustworthy that is the total evaluation of all".