The nature of corporate reputation and the measurement of reputation components An emprical study within a hospital

Satir C.

CORPORATE COMMUNICATIONS, cilt.11, sa.1, ss.56-64, 2006 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 11 Sayı: 1
  • Basım Tarihi: 2006
  • Doi Numarası: 10.1108/13563280610643552
  • Dergi Adı: CORPORATE COMMUNICATIONS
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.56-64
  • Anahtar Kelimeler: Corporate governance, Private hospitals, Turkey
  • Anadolu Üniversitesi Adresli: Evet

Özet

Purpose - The purpose of this paper is to assess whether corporate reputation can be analyzed or not with the present impressions related to "service quality that the customers have observed during the corporate's developing process", "communication", "experiences based on past actions", "responsibility towards society and enviroment" and "trustworthy that is the total evaluation of all".