The pictures in our heads of certain diseases

YÜKSEL E., Dingin A. E.

Agenda Setting Journal, vol.5, no.1, pp.8-30, 2021 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 5 Issue: 1
  • Publication Date: 2021
  • Doi Number: 10.1075/asj.19012.yuk
  • Journal Name: Agenda Setting Journal
  • Journal Indexes: Scopus
  • Page Numbers: pp.8-30
  • Keywords: Agenda-setting, Need for orientation, Network agenda-setting, Obtrusive issues, Third-level agendasetting
  • Anadolu University Affiliated: Yes


© John Benjamins Publishing Company.Using the network analysis method, the third level of the agenda-setting proposes that the associations between the elements on the media agenda are transferred to the public agenda. Focusing on five health issues in Turkey, this paper proposes a new perspective to third level researches. A media agenda content analysis was conducted on 13 nationwide and five local newspapers for six months and at the end of it, a public agenda survey on 400 people was conducted in Aydin, a city in Turkey. Findings show that there is a significant similarity between all the diseases chosen as a sample and taken from the newspapers and the public agenda network. The high correlation has been ranked in descending areas as: AIDS, cancer, obesity, diabetes and blood pressure. The concepts of "need for orientation"and "obtrusive and unobtrusive issues"may serve as explanations for these findings.