The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-purchase Intention in Different Cultures: An Abstract

Özata F. Z., Erol F.

2021 AMS Virtual Annual Conference and World Marketing Congress, 1 - 04 June 2021, pp.51-52

  • Publication Type: Conference Paper / Summary Text
  • Doi Number: 10.1007/978-3-030-95346-1_20
  • Page Numbers: pp.51-52
  • Anadolu University Affiliated: Yes