The Effects of Response Strategies Used in Product-Harm Crisis on the Evaluation of the Product and Re-purchase Intention in Different Cultures: An Abstract

Özata F. Z., Erol F.

2021 AMS Virtual Annual Conference and World Marketing Congress, 1 - 04 Haziran 2021, ss.51-52

  • Yayın Türü: Bildiri / Özet Bildiri
  • Doi Numarası: 10.1007/978-3-030-95346-1_20
  • Sayfa Sayıları: ss.51-52
  • Anadolu Üniversitesi Adresli: Evet