Advertising Agency/Client Relationships in an Advanced Developing Country

Kaynak E., Kucukemiroglu O., ODABAŞI Y.

European Journal of Marketing, cilt.28, sa.1, ss.35-55, 1994 (Scopus) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 28 Sayı: 1
  • Basım Tarihi: 1994
  • Doi Numarası: 10.1108/03090569410049145
  • Dergi Adı: European Journal of Marketing
  • Derginin Tarandığı İndeksler: Scopus
  • Sayfa Sayıları: ss.35-55
  • Anahtar Kelimeler: Advertising, Advertising agencies, Clients, Newly industrializing economies, Turkey
  • Anadolu Üniversitesi Adresli: Evet

Özet

© 1994, MCB UP Limited.Suggests that, parallel with the rapid developments taking place in themanufacturing sector, the advertising industry is also experiencing astage of rapid development in most of the advanced developing countries,as evidenced by the increasing number of advertising agencies and totalbillings. Examines present structured characteristics of Turkishadvertising agencies and critically compares the role and functions ofthe advertising agency and client relationships in that country.