Advertising Agency/Client Relationships in an Advanced Developing Country

Kaynak E., Kucukemiroglu O., ODABAŞI Y.

European Journal of Marketing, vol.28, no.1, pp.35-55, 1994 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 28 Issue: 1
  • Publication Date: 1994
  • Doi Number: 10.1108/03090569410049145
  • Journal Name: European Journal of Marketing
  • Journal Indexes: Scopus
  • Page Numbers: pp.35-55
  • Keywords: Advertising, Advertising agencies, Clients, Newly industrializing economies, Turkey
  • Anadolu University Affiliated: Yes

Abstract

© 1994, MCB UP Limited.Suggests that, parallel with the rapid developments taking place in themanufacturing sector, the advertising industry is also experiencing astage of rapid development in most of the advanced developing countries,as evidenced by the increasing number of advertising agencies and totalbillings. Examines present structured characteristics of Turkishadvertising agencies and critically compares the role and functions ofthe advertising agency and client relationships in that country.