A Content Analysis: Environment Themes and Tools in Newspapers Advertisements

Özkoçak L., Tuna Y.

ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES, cilt.1, sa.3, ss.1-13, 2011 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 1 Sayı: 3
  • Basım Tarihi: 2011
  • Dergi Adı: ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI)
  • Sayfa Sayıları: ss.1-13
  • Anadolu Üniversitesi Adresli: Evet

Özet

A growing number of consumers actively seek environmentally friendly products. A newly discovered "green" consumer, the latest environmentally friendly products only to discover that too many products advertised claims to be "clean" and "green" for the environment. While this clearly is not the case today, producers are claiming more and more that their products are environmentally friendly.