MILLI FOLKLOR, no.89, pp.54-65, 2011 (AHCI)
Beypazari is one of the popular domestic tourism centers with its prominent traditional architecture. Tourism of the city is based on traditional architecture. Besides, marketing the folkloric products including local food tradition and handicrafts are offered to tourist. Subject of this study is folkloric tourist trade products (FTTP). But, in this study only three elements of FTTP are researched (food way, costume, folk art). This research is based on the findings which are collected by context centric interviews and observations with creators of FTTP. The purpose of this research is twofold: to describe the way how FTTP are created and interpreted for touristic purposes and to determine the meaning and value of FTTP for local people. For these purposes, in this study, FTTP are approached by two separate contexts of creation and consumption of local people and tourists. In addition that FTTP are evaluated by the concepts of authenticity, commodify, and sustainability, by means of that value and means of FTTP are comprehended. Some of the results of the study are as follows: Local products are offered to broad market by tourism. Context of creation and consumption of some local products are separated for host and tourist communities. Social organization of host society has been changing. Tourism has been agent to transfer local knowledge between generations. Also it is determined that FTTP are authentic in terms of local people and tourists' experience. At the end of the study, it is emphasized that, Beypazari is a good example of safeguarding intangible cultural heritage as an evidence of local conscious and movement what can change.