A Study of Motivational Factors Associated With Peer-to-Peer (P2P) File-Sharing

TOKAY ARGAN M., Argan M., ÖZER A., KÖSE H.

9th International Strategic Management Conference, Riga, Letonya, 27 - 29 Haziran 2013, cilt.99, ss.180-188 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 99
  • Doi Numarası: 10.1016/j.sbspro.2013.10.484
  • Basıldığı Şehir: Riga
  • Basıldığı Ülke: Letonya
  • Sayfa Sayıları: ss.180-188
  • Anahtar Kelimeler: Mobile marketing, Peer-to-peer, P2P, C2C, Digital distribution, File sharing, File exchange, MUSIC
  • Anadolu Üniversitesi Adresli: Evet

Özet

Peer-to-Peer, also known as P2P, is an alternative to the client-server distribution model. Millions of consumers are routinely exchanging digital content files over P2P networks. The purpose of this paper is to determine the P2P constructs associated with P2P file sharing and to investigate relationships between the constructs and satisfaction and intention. A questionnaire consisted of three parts was conducted on people (N=1360) living in the province of Eskisehir, Turkey. The results of exploratory factor analysis (EFA) and multiple regression analysis revealed four valid motivation constructs (convenience, experience sharing, innovation adoption and altruism) and indicate that these constructs have directly effect on satisfaction and behavioral intention.