ANADOLU UNIVERSITESI SANAT & TASARIM DERGISI-ANADOLU UNIVERSITY JOURNAL OF ART & DESIGN, vol.6, no.6, pp.113-126, 2014 (ESCI)
We can recognize and interpret the environment that we live in by perception. In order to turn the percept environment into meaningful information we use various methods. Such as, we use scientific equations and symbols to get a visual representation or an identification of reality in a rational way. However as human beings we have emotions and intuitions thus we also need to perceive the environment with an alternate or enhanced point of view rather than rational in order to be creative and innovative. This essay focuses on how to use scientific symbols and equations to convey concepts in graphic design.