How Ready Are We? Acceptance of Internet of Things (IoT) Technologies by Consumers

Çolak, HALDUN; Kağnıcıoğlu, CELAL

doi:10.17153/oguiibf.877372

How Ready Are We? Acceptance of Internet of Things (IoT) Technologies by Consumers

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.16, sa.2, ss.401-426, 2021 (ESCI)

Yayın Türü: Makale / Tam Makale
Cilt numarası: 16 Sayı: 2
Basım Tarihi: 2021
Doi Numarası: 10.17153/oguiibf.877372
Dergi Adı: ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
Sayfa Sayıları: ss.401-426
Anahtar Kelimeler: IoT, Consumer Adoption, UTAUT 2, PLS SEM, Technology Acceptance, PARTIAL LEAST-SQUARES, M-COMMERCE ADOPTION, UNIFIED THEORY, SELF-EFFICACY, READINESS, INTENTION, PRIVACY, PATH, INFORMATION, TRUST
Anadolu Üniversitesi Adresli: Evet

Özet

The aim of this study is to determine the factors that are important in the acceptance of Internet of Things technologies by consumers and to establish a model that explains the acceptance behavior. With data collected from 359 participants, the model is tested using partial least square structural equation model. Accordingly, 62% of behavioral intention is explained. In this context, some relationships are defined for the first time within the scope of the present study and presented to the literature. Results show how complex the formation of consumer intention is for the adoption of IoT technologies.