ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, vol.16, no.2, pp.401-426, 2021 (ESCI)
The aim of this study is to determine the factors that are important in the acceptance of Internet of Things technologies by consumers and to establish a model that explains the acceptance behavior. With data collected from 359 participants, the model is tested using partial least square structural equation model. Accordingly, 62% of behavioral intention is explained. In this context, some relationships are defined for the first time within the scope of the present study and presented to the literature. Results show how complex the formation of consumer intention is for the adoption of IoT technologies.