Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness | AVESİS

Anadolu Üniversitesi Akademik Veri Yönetim Sistemi

Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness

Atıf İçin Kopyala

BAŞAR E. E., ERCİŞ A.

European Conference on Social and Behavioral Sciences, 19 - 21 Haziran 2013

Yayın Türü: Bildiri / Özet Bildiri
Anadolu Üniversitesi Adresli: Hayır