Increasing mail survey response rates from an industrial population - A cost-effectiveness analysis of four follow-up techniques
INDUSTRIAL MARKETING MANAGEMENT, vol.31, no.1, pp.65-73, 2002 (SSCI, Scopus)
- Publication Type: Article / Article
- Volume: 31 Issue: 1
- Publication Date: 2002
- Doi Number: 10.1016/s0019-8501(00)00117-6
- Journal Name: INDUSTRIAL MARKETING MANAGEMENT
- Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
- Page Numbers: pp.65-73
- Anadolu University Affiliated: No
Abstract
This article reports findings from a mail survey and field experiment that manipulated four follow-up techniques. Three hundred and twenty-eight non-respondents of a mail survey were systematically assigned (every fourth one) to four follow-up techniques: Original Replacement Follow-up (ORF); Photocopy Replacement Follow-up (PRF); Postcard Follow-up (PCF); and, Letter Follow-up (LTF). Findings indicate several statistically significant differences suggesting that there is a trade-off between the number of responses and cost per response. (C) 2001 Elsevier Science Inc. All rights reserved.