Increasing mail survey response rates from an industrial population - A cost-effectiveness analysis of four follow-up techniques

ERDOĞAN B. Z., Baker M.

INDUSTRIAL MARKETING MANAGEMENT, cilt.31, sa.1, ss.65-73, 2002 (SSCI) identifier identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 31 Sayı: 1
  • Basım Tarihi: 2002
  • Doi Numarası: 10.1016/s0019-8501(00)00117-6
  • Dergi Adı: INDUSTRIAL MARKETING MANAGEMENT
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.65-73
  • Anadolu Üniversitesi Adresli: Hayır

Özet

This article reports findings from a mail survey and field experiment that manipulated four follow-up techniques. Three hundred and twenty-eight non-respondents of a mail survey were systematically assigned (every fourth one) to four follow-up techniques: Original Replacement Follow-up (ORF); Photocopy Replacement Follow-up (PRF); Postcard Follow-up (PCF); and, Letter Follow-up (LTF). Findings indicate several statistically significant differences suggesting that there is a trade-off between the number of responses and cost per response. (C) 2001 Elsevier Science Inc. All rights reserved.