Purpose-Driven Marketing Wars: Dishwashing Detergent Brands' Purpose-Driven Marketing Campaigns in Turkey

GÜLMEZ E.

in: Cases on Digital Strategies and Management Issues in Modern Organizations, Santos, José Duarte, Editor, IGI Global, Hershey, pp.200-236, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: IGI Global
  • City: Hershey
  • Page Numbers: pp.200-236
  • Editors: Santos, José Duarte, Editor
  • Anadolu University Affiliated: Yes