Soft Power Effect on Long-Term Buyer-Seller Relationship: A Fuzzy Multi-Criteria Decision-Making Approach and Evidence from the Turkish Smartphone Sector

Çolak H., Lezki Ş.

JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, vol.30, pp.1-19, 2023 (SSCI)

  • Publication Type: Article / Article
  • Volume: 30
  • Publication Date: 2023
  • Doi Number: 10.1080/1051712x.2023.2211580
  • Journal Name: JOURNAL OF BUSINESS-TO-BUSINESS MARKETING
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier
  • Page Numbers: pp.1-19
  • Anadolu University Affiliated: Yes