New Toy of Marketing Communication in Tourism: Gamification


YILMAZ H., COŞKUN İ. O.

in: e-Consumers in the Era of New Tourism, Sezgin Erkan, Editor, Springer Singapore, Singapore, pp.53-71, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Springer Singapore
  • City: Singapore
  • Page Numbers: pp.53-71
  • Editors: Sezgin Erkan, Editor
  • Anadolu University Affiliated: Yes