New Toy of Marketing Communication in Tourism: Gamification
in: e-Consumers in the Era of New Tourism, Sezgin Erkan, Editor, Springer Singapore, Singapore, pp.53-71, 2016
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2016
- Publisher: Springer Singapore
- City: Singapore
- Page Numbers: pp.53-71
- Editors: Sezgin Erkan, Editor
- Anadolu University Affiliated: Yes