Segmentation, Targeting and Positioning
in: Principles of Marketing, Sevgi Ayşe Öztürk, Editor, ANADOLU ÜNİVERSİTESİ, Eskişehir, pp.161-179, 2018
- Publication Type: Book Chapter / Chapter TextBook
- Publication Date: 2018
- Publisher: ANADOLU ÜNİVERSİTESİ
- City: Eskişehir
- Page Numbers: pp.161-179
- Editors: Sevgi Ayşe Öztürk, Editor
- Anadolu University Affiliated: Yes