Segmentation, Targeting and Positioning


ÖZATA F. Z.

in: Principles of Marketing, Sevgi Ayşe Öztürk, Editor, ANADOLU ÜNİVERSİTESİ, Eskişehir, pp.161-179, 2018

  • Publication Type: Book Chapter / Chapter TextBook
  • Publication Date: 2018
  • Publisher: ANADOLU ÜNİVERSİTESİ
  • City: Eskişehir
  • Page Numbers: pp.161-179
  • Editors: Sevgi Ayşe Öztürk, Editor
  • Anadolu University Affiliated: Yes