Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness


BAŞAR E. E., ERCİŞ A.

European Conference on Social and Behavioral Sciences, 19 - 21 Haziran 2013

  • Yayın Türü: Bildiri / Özet Bildiri
  • Anadolu Üniversitesi Adresli: Hayır