Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness | AVESİS

Anadolu University Research Information System

Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness

Copy For Citation

BAŞAR E. E., ERCİŞ A.

European Conference on Social and Behavioral Sciences, 19 - 21 June 2013

Publication Type: Conference Paper / Summary Text
Anadolu University Affiliated: No