Consumers’ Point of View on Brand Equity and Brand Extension Strategies according to the Level of Consumer Innovativeness

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BAŞAR E. E., ERCİŞ A.

European Conference on Social and Behavioral Sciences, 19 - 21 Haziran 2013, (Özet Bildiri)

• Yayın Türü: Bildiri / Özet Bildiri
• Anadolu Üniversitesi Adresli: Hayır