The Effects of Hedonic and Utilitarian Motivations on Consumer Engagement in Gamification

BİCAL A., İSPİR N. B.

JOURNAL OF EUROMARKETING, vol.30, no.4, pp.140-162, 2021 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 30 Issue: 4
  • Publication Date: 2021
  • Journal Name: JOURNAL OF EUROMARKETING
  • Journal Indexes: Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Hospitality & Tourism Complete
  • Page Numbers: pp.140-162
  • Anadolu University Affiliated: Yes