Determination of Importance Levels of Gastrodiplomacy Elements by AHP Method

Önçel Güler S., Bayındır M. S.

AYDIN GASTRONOMY, cilt.9, sa.1, ss.59-77, 2025 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 9 Sayı: 1
  • Basım Tarihi: 2025
  • Dergi Adı: AYDIN GASTRONOMY
  • Derginin Tarandığı İndeksler: TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.59-77
  • Anadolu Üniversitesi Adresli: Evet

Özet

Gastrodiplomacy is the recognition of a country's culture by the citizens of other countries through gastronomy and creating public opinion in that country. The main purpose of this study is to determine the importance levels of gastrodiplomacy elements. Delphi technique was utilised in order to provide a general consensus and agreement on the gastrodiplomacy elements obtained. At the end of Delphi technique, 7 main elements of gastrodiplomacy were obtained as "Events", "Education", "Legal Regulations", "Stakeholders with Real Identity", "Information Sources", "Aesthetics" and "Stakeholders with Legal Identity". In addition, a total of 41 gastrodiplomacy sub-elements belonging to the main elements were identified. Then, Analytic Hierarchy Process (AHP) method was used to determine the importance levels of gastrodiplomacy elements. As a result of the analyses, "Information Sources" were the most important gastrodiplomacy main element. In line with these findings, suggestions were made for the relevant public institutions, the sector and the literature.