I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach

Mkedder N., Özata F. Z.

Journal of Marketing Analytics, vol.11, no.4, pp.1-29, 2023 (ESCI)

  • Publication Type: Article / Article
  • Volume: 11 Issue: 4
  • Publication Date: 2023
  • Doi Number: 10.1057/s41270-023-00252-4
  • Journal Name: Journal of Marketing Analytics
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.1-29
  • Anadolu University Affiliated: Yes