I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach

Mkedder N., Özata F. Z.

Journal of Marketing Analytics, vol.11, no.4, pp.1-29, 2023 (ESCI, Scopus)

• Publication Type: Article / Article
• Volume: 11 Issue: 4
• Publication Date: 2023
• Doi Number: 10.1057/s41270-023-00252-4
• Journal Name: Journal of Marketing Analytics
• Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
• Page Numbers: pp.1-29
• Anadolu University Affiliated: Yes