Determination of User Experience on Food Business Websites by Using Neuromarketing Techniques

YÜNCÜ H. R., BABAÇ E.

TOURISM & MANAGEMENT STUDIES, vol.18, no.3, pp.49-64, 2022 (ESCI, Scopus)

  • Publication Type: Article / Article
  • Volume: 18 Issue: 3
  • Publication Date: 2022
  • Doi Number: 10.18089/tms.2022.1803
  • Journal Name: TOURISM & MANAGEMENT STUDIES
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, Hospitality & Tourism Complete, Hospitality & Tourism Index, Directory of Open Access Journals, DIALNET
  • Page Numbers: pp.49-64
  • Anadolu University Affiliated: Yes