The Risk of Collateral Damage in Advertising Campaigns

Crosier K., Hernandez T., Mohabir-Collins S., Erdogan B. Z.

JOURNAL OF MARKETING MANAGEMENT, vol.15, no.8, pp.837-855, 1999 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 15 Issue: 8
• Publication Date: 1999
• Doi Number: 10.1362/026725799784772701
• Journal Name: JOURNAL OF MARKETING MANAGEMENT
• Page Numbers: pp.837-855
• Anadolu University Affiliated: No