Advertising Adaptation: Beyond Standardization and Translation of Ads

GÜLMEZ E.

in: Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies, Khosrow-Pour, Mehdi, Editor, IGI Global, Hershey, pp.145-167, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IGI Global
  • City: Hershey
  • Page Numbers: pp.145-167
  • Editors: Khosrow-Pour, Mehdi, Editor
  • Anadolu University Affiliated: Yes