Advertising Adaptation: Beyond Standardization and Translation of Ads
in: Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies, Khosrow-Pour, Mehdi, Editor, IGI Global, Hershey, pp.145-167, 2019
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2019
- Publisher: IGI Global
- City: Hershey
- Page Numbers: pp.145-167
- Editors: Khosrow-Pour, Mehdi, Editor
- Anadolu University Affiliated: Yes