Celebrity Endorsement: A Literature Review
JOURNAL OF MARKETING MANAGEMENT, vol.15, no.4, pp.291-314, 1999 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 15 Issue: 4
- Publication Date: 1999
- Doi Number: 10.1362/026725799784870379
- Journal Name: JOURNAL OF MARKETING MANAGEMENT
- Page Numbers: pp.291-314
- Anadolu University Affiliated: No