Celebrity Endorsement: A Literature Review

Copy For Citation

Erdoğan B. Z.

JOURNAL OF MARKETING MANAGEMENT, vol.15, no.4, pp.291-314, 1999 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 15 Issue: 4
• Publication Date: 1999
• Doi Number: 10.1362/026725799784870379
• Journal Name: JOURNAL OF MARKETING MANAGEMENT
• Page Numbers: pp.291-314
• Anadolu University Affiliated: No